Why Our Team Keeps Stealing These "Holiday State" T-shirts

We've put graphics on t-shirts before, but this one? Stuck. Hard. Something about that "HOLIDAY STATE (of mind)" line just vibes with everyone who tries it on. Our team's been low-key stealing samples from the fitting rack for weeks now. We've given up trying to keep track.

So the fabric. 100% cotton, but not that stiff cardboard stuff you have to wash ten times. It's soft straight away and somehow gets even softer after a round in the machine. Wore mine through a sticky-hot afternoon running errands and didn't feel like a sweaty mess by the end. That's kind of where we've set the bar for t-shirts now. If it can't handle humidity, we don't want it.

Fit-wise we messed with the pattern for a while to get it right. Neckline is that classic crew shape but we lifted it a touch so it frames the collarbone nicely instead of choking you. Body is relaxed, not baggy. It floats past the waist and arms without clinging or looking sloppy. Left some extra room in the sleeves too—no pinching, no riding up. You can move around and forget you're wearing it.

Colors came together naturally. White and navy are the no-brainer basics. Then we threw in a sunny yellow and a warm orange because sometimes you need a tee that perks up your whole face. Heather grey for the quiet days. They all pair with literally anything.

I've tucked mine into high-waisted denim with beat-up sneakers. Half-tucked into a silky midi skirt another time. Threw it under a blazer for a coffee meeting and nobody batted an eye. Even wore it over my swimsuit heading to the beach last weekend. It just adapts. No drama.

We've put ours through the wash a ton by now. Print still sharp, neck hasn't gone all stretched out, colors haven't faded. For everyday t-shirts, that's honestly kind of rare. Probably why the samples keep disappearing from the studio rack.